Your company finds itself in a pre-analytics stage, where there isn’t sufficient attention given to the value and role of data. It’s most likely that your employees rely on legacy tools, raw data dumps and excel reporting. Maybe there are a few individuals interested in adopting and using new tools and analytics methods, but they don’t have the necessary support within the company. Access to data is usually provided haphazardly by IT, in the form of SQL dumps. Data is generally under IT control and is most likely siloed in different DBs.

There is no data-driven and decisions are not based on business-insights. The company mostly reacts to the changes in the business environment, not having the proper insight into its operations and collective market trends.